Britney Spears

There are very few close ups of Britney's face why is this? Which Theorists does this go against?

Very few close ups goes against the idea of Richard Dyer's theory stating videos should have close ups if the star is a pop star rather than a pop performer. Britney is known as a pop star the fact that in comparison to her previous videos this video release has very little close ups could suggest that Britney Spears no longer has that pop star factor as a result of her no longer having lasting significance in the music industry. Majority of close ups used are used as a way of rebranding herself through close ups of her body and luxury cars. This Britney Spears also video also has typical conventions of the hip hop genre as oppose to the pop genre again suggesting the idea of rebranding in order to further her success.