Video Analysis
James Arthur is a typical example of Richard Dyer's Theory being that a pop star is constructed, previously shown on my blog is the 'impossible' video that allows audiences to see the constructed star from start to end. James Arthur is now represented in his latest video since his Xfactor release as a constructed star. James Arthur came from being the winner of Xfactor and released his first single a year ago when he won in 2012. He took the time out to produce an album as has now released his latest song and video being " Your Nobody Till Someone Loves You"
Narrative- The narrative of the James Arthur video is a typical british tradition being a street party, the video has an element of performance as during the street party James Arthur is performing in a typical set up on stage representing him as a 'person of the people'.
Audience- The James Arthur video is aimed at wide range of people typically represented in the video, there are various ethnicities throughout the video suggesting James Arthur is aiming his music at a wide audience of not just one ethnicity but various ones.
Genre- The genre of music represented in the video is a mixture. It could be said that the video is mainly pop with elements of reggae and rock potentially suggesting the idea of a Ska element to the video as well as pop.
Representation- During the video James Arthur is represented as a person of the people. As said before, there is an element of performance to the video and it could be suggested that this is representing James Arthur performing to the people that love him, there is a correlation between lyrics and visuals as he seems to be performing to the people who 'love' him therefore suggesting he is somebody because somebody loves him.
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