Simon Firth Stated- "music videos may be characterised by free broad typology : Performance, Narrative and Conceptual" (1988)
Conceptual- Conceptual videos do not tell a
story in linear fashion, but rather create a mood, a feeling to be
evoked in the experience of viewing"
In the Sam Smith La La La video this is presented very well the video
gives an insight to the video potentially being about the wizard of oz
but however leaves it to the viewers to make there own assumption of the
video.
Narrative- A video may tell any kind of story in linear cause effect sequencing
In the Nicki Minaj and Lil Wayne High School video there is a narrative of school lovers this is shown through the video along with other story lines within the video
Performance -Performance Videos are the most common type.They feature the star or group singing in concert to widely enthusiastic fans. The aim of this is to convey a sense of the in concert experience
This is presented in the Nicki Minaj Did It On Em video During the video she is performing on stage giving viewers an insight to what her concerts are like potentially promoting the concert atmosphere to viewers making them want to purchase tickets to her concert
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